SEO Strategies For Drop Ship Business Website

November 29, 2010 How to Sell Online

SEO is the acronym for search engine optimization. The term “optimization” has been defined as a complete set of procedures that are implemented to make the system fully functional. In the case of search engine optimization, the websites are designed to match the algorithm of the search engines so that the “crawlers” can easily pick up the pages for indexing purposes.

SEO plays a crucial role in making a website feature on the top of the search results which in turn gets a higher traffic for the website to boost the cause of the online business. Here are a few SEO tips that might be of help to you when you design your own website.

You have to work on a detailed SEO strategy if you wish to launch a website for promoting your online business.

Importance of Keywords

First and foremost you need to take stock of the keywords that you will use as part of the content on your website. Research the keywords specific to your business or your area of expertise and find out various combination in which they can be used on your website. Google AdWords, the search based keyword tool serves the purpose well. The tool denotes the popularity of the different key phrases by indicating their search volume. You need to determine the keywords that you would be using as part of the content of your website and also as part of the HTML title tag.

Avoid Gateway Pages

SEO strategies are incomplete without a word on gateway pages. Invest sufficient thought and research while designing the gateway page. These are the ones that are finally submitted to the search engines. These pages act like entry points and therefore help people to locate the website. All that the developer has to do is to include the appropriate keywords and meta tags.

Enabling NOFRAMES

Webpages that make use of frames should have a section that has NOFRAMES. This has an impact on the appearance of a page and also helps the page getting tracked by the search engines. NOFRAMES was introduced by Netscape for ensuring backward compatibility with different browsers which incompatible with FRAMESET and FRAME tags.

Website Maintenance To Improve SEO ranking

Developing the website is only a part of the job and there should be a maintenance tool in place to check the operational errors. Any optimizer would agree on these SEO Tips. An error in the HTML tagging can disrupt the working of the search engine’s spider to crawl the website. In fact it can also change the way a website was intended to appear.

SEO Analytics To Increase Your Sales

Analyze the search engines to determine which of them had a better ranking of your website and the keywords that helped to attain the desired page rank. If need be, you should create different gateway pages for different search engines as each one of them has their own set of techniques. A number of pages can be tested on each of these search engines to arrive at a conclusion. Another way of finding out the search engines that divert the larger chunk of traffic to your website is by studying the data stored in log files. This bit of analytic and SEO tips can work wonders for proper search engine optimization of your online business.

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