A lot of people choose to use eBay because they think it is the simplest way to sell something online. Admittedly, eBay is relatively easy to use, as long as you know the basics; but this doesn’t mean it’s necessarily the best, or most profitable way, to build an online business. Starting you own online shop has a range of benefits, not least of which is that it will actually put you in control of your online business. While some people might assume that running an eBay business will be easier than setting up and managing an online shop, the reality could be a different story.
Selling through your own online shop
- Use any of the online websites, like 24homeshop and eCrater, that allow you to set up your own online shop, decide on the look and feel of your store, add some products and you’re ready to go
- Promote your new online shop anyway you like, using a variety of methods to get customers to your store where they can look at all the products you have for sale
- A customer sees something they like in your online shop, selects it and pays for it
- You receive an e-mail telling you that you’ve sold something, collect 100% of the price the buyer paid, pay a small percentage to process the payment, package and send the item to the customer
- You keep in touch with your customer, telling them about all the new products for sale in your online shop, which brings them back to spend even more money with you
>> At 24 home shop You can create your own online store without technical knowledge
Selling on eBay
- You sign up to eBay and complete there listing form, adding only the information they choose to let you include, and paying extra for any photographs that might help you sell your product
- You upload your listing onto eBay, hoping that a potential customer will find your item among the thousands of others that are listed, and that nobody is selling the same thing for less than you
- You sit and you wait, for up to 10 days
- You try and drive some extra customers to your listing, who are just as likely to see other sellers’ listings as well
- You finally get a buyer!
- You wait for your buyer to pay
- If you’re unlucky, you realize that someone has tried to scam you, or that your buyer is unreliable, and you have to relist your item and start all over again
- If you’re lucky, your buyer eventually pays and you package the item up and send it to them
- You get an invoice from eBay and have to pay them and PayPal nearly 20% of the money you made
- It’s very difficult to build any kind of relationship with your customer, in a bid to encourage them to spend more with you, so you start the whole process all over again and try to find another new buyer
You might think that this is a bit of an exaggerated example, but in a lot of cases it actually isn’t. Setting up and running your own online shop can actually be as easy as that – not to mention a lot more enjoyable. And trading on eBay, finding new customers, paying higher fees, and struggling to make a profit can be the norm for a lot of sellers. There are plenty of options that make setting up and running an online shop a simpler and more profitable alternative to eBay. So if you still think using eBay to sell online seems a lot easier than your own online shop, maybe you should take another look.