Thanks to the Internet, there is an assortment of ways of promoting your drop shipping business, from pay per click ads to press releases and Search Engine Optimization. However, promotion and marketing generally still takes some money. To help keep costs down, consider these 5 free ways to promote your business.

1. Write Some Articles

Making yourself an expert in your business is invaluable. Customers will want to purchase items from you if they think that they are not only getting a good value, but that you are selling quality products. One way to assure them of this is to establish yourself as someone who knows something about what you are selling. Article marketing is free as long as you have the time and it can help drive traffic to your site. There are a variety of free online article websites, such as eZines, where you can submit articles that will show up in search engines and then link back to your site.

Here's an example: You are selling farmhouse kitchen sinks. Take the time to write a couple of short articles pertaining to the benefits of these sinks, as well as the various styles and designs that are available, and then submit those articles to the article directory sites. When people read your pertinent information and then click on the link at the bottom, they will be taken to your website.

2. Keep A Blog

Search engines love blogs. You can send traffic to your online drop shipping business by writing an interesting blog that pertains to the products that you are selling. For instance, if you are selling skin care products then once a week you might want to write a blog entry about various skin care regimens and tips. When people search for these keywords, they will be directed to your blog where they will then have the opportunity to visit your website and hopefully make a purchase.

3. Be A Guest

If you don't have the time to keep a blog, then never underestimate writing a guest column or blog entry for someone else. It might not be as regular as it would be if you kept your own blog, but people will still be able to follow the link to your site and you can appear as an "expert" in your field.

4. Link Up Your Site

The Internet has revealed that working alone is a quick way to NOT attract business. Search engines like and reward websites that are linked and suggested by other similar, quality websites. Enlist the help of other websites and business owners to promote your products through affiliate programs. You will learn that on the Web, you can succeed if you can find ways to let others share in your wealth and vice versa.

The best effects can be achieved by combining paid and free promotional methods. It takes some time, but if done well, the results can be astonishing. All it takes is a little effort on your part, and some creativity.

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