So how can you guarantee repeat business from your customers? By under promising, and over delivering on your products. Satisfied customers who feel as though they are not only getting their money's worth out of a product, but that they have had their expectations exceeded are always more likely to return.
Customers really appreciate it when a business or product more than meets their expectations. Of course, they are going to expect to have their initial expectations met, but having those expectations surpassed is something else entirely.
Why Does This Make Them Want to Return?
When it comes to businesses on the Internet, there is a lot of hype involved. In fact, you have probably stumbled upon loads of websites that contain sales letters that are full of hype and promises when it comes to guaranteeing the satisfaction of their products or services.Of course, not all of these are going to be able to deliver. While these advertising ploys can bring customers into the website, many of the customers leave dissatisfied with the products that they walk away from, simply because they are unable to live up the hype that they were promised.
The trick is to resist the urge to hype your products excessively and to let the quality of the product speak for itself. This will surpass your customers' expectations and they will walk away feeling pleasantly surprised. This, in turn, will make them more likely to come back for more business in the future.
When you exceed their expectations, your customers are also more likely to recommend your products to their friends, family members, and colleagues. Word of mouth advertising can oftentimes be one of your best forms of promotion. Satisfied customers are almost always happy to share their positive experiences with other people, which could send more business your way.
By under promising, of course, it isn't to say that you shouldn't provide your customers with information regarding your products. You will still need to provide detailed information, answers to questions, and any other pertinent information that your customers will find useful. You will also need to back this up with a strong customer service and guarantee policy, too.
By resisting the urge to overhype your product, you will be able to let its quality shine through. If you are selling quality products then this shouldn't be any trouble. Then, when your customers place an order and walk away happy with the product that they have received, they will be more likely to return to your website, feeling as though they received good value for their money.
